MARKETING APPROACH

As the world's largest, independent PR firm, I acquired a keen eye for detail and a knack for excellence while working on the agency side for some of the world's largest brands.

When so many projects are possible, knowing what is driving results (and what is not) is critical for growth. At this architectural SaaS company, I learned various aspects of campaign analysis to work on the right projects at the right time.

For a business to be successful, growth must be scaleable, repeatable, sustainable. For this Ed Tech SaaS company, leveraging our owned resources was how more market share was continuously carved out.

Macy's has earned its iconic status as "America's Department Store" over the past +160 years. It is here where I learned the power of a brand and how innovation can be found (and created from) anywhere.

It is more expensive to gain new customers than it is to keep one. As one of the largest Kickstarter companies (at the time), I was able to expand on customer loyalty tactics to grow revenue and repeat customers.

No matter how great your product is or how long you've been around, your audience can't buy your product if doesn't know you exist. Growing brand awareness and authority in the market was key to success at this e-commerce SaaS company.

WeddingWire is the go-to resource for couples planning their nuptials. Part of a larger lifestyle company, I learned the lasting-power and impact of community.

Fail fast, keep learning and grow through challenges. When COVID-19 hit, all the rules were off. It is during this time that I learned how to pivot and find new opportunities amidst a changing e-commerce landscape.

My work style involves rolling up my sleeves, diving into tools (CRM, CMS, analytics), creating processes and collaborating with teams towards a shared, strategic vision and goal.